Client: 3 Floyds 22oz Label Design
Project: 22oz Beer Label Designs
Description: Beer label art direction and design for 3 Floyds Brewing Co. Illustrations by various artists.
Sometimes opportunity comes aknocking in the form of late night dinners at Laschet’s with Nick Floyd, the owner and genius behind 3 Floyds Brewing Company. Where surrounded by schnitzels and spaetzels and beers and shots of Underberg, a vision is ironed out to re-design an entire line of 22 oz. beer labels.
In such a situation, we drew our napkin scribbles of notes, downed the hearty fare and waited until safely out of eyesight to congratulate ourselves on this good fortune.
In essence, we were being handed a tremendous gift, one that would involve collaborating with a tall roster of talented illustrators to bring all manner of demons, monsters and creatures from beyond to life on these labels. We would be unifying the design of a well established brand’s key beers and further deepening the far reaching effect of 3 Floyd’s as a major force in the craft beer arena.
We are still thanking our lucky stars.
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