Zimmer Design

Client: 3 Floyds Website
Project: 3 Floyds Responsive Website Design
Description: Responsive Website for 3 Floyds Brewing Company in Munster Indiana
Link: http://www.3floyds.com/

We had one key idea in mind when approaching the re­design of the 3 Floyds Brewing website and that was to make it METAL. This would be a site with a hefty amount of content so it had to be super functional, but it also had to be ballsy, bold, unexpected. It was a chance to flex our maximalist muscle and to challenge ourselves to create an original site that pushed the boundaries of expectations.

We worked closely with the development team at ONE Design to create a custom ‘glitch’ code that simulated a malfunctioning website because we wanted to have a little fun with the user.

And also because, METAL. Additionally, the effect highlighted the impressive collection of label artwork by drawing the eye to the “broken” animation. The rest of the site featured a slick framework to display information about the brewery, pub, an e­commerce site and the dozens of beers 3 Floyds produces annually. It was critical to carry out the same user experience from desktop to mobile to brewpub and the fully responsive site checked those boxes. Dare you to visit the site and not start headbanging immediately.


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