Zimmer Design

Client: Dauntless Branding
Project: branding and collateral design
Description: branding, family of logos, collateral and merchandise design for Dauntless Distributing

Dauntless is a Louisville, Kentucky based quality food and craft beer distributor run by a born and bred local guy whose fervor for his business is infectious. It’s that Singular Passion of his (which ended up becoming the company’s motto and tagline) that turned Zimmer-Design’s collective head in the direction of knowing instinctively we wanted to be a part of his growing empire. (Next on his horizon are repping spirits and festival events.)

At the project kick-off, we were given a creatively wide berth to explore Dauntless’s re-branding. So we focused our attention on pursuing an unexpected approach for this type of company–designing a family of logos that featured elegant classical serif typography and a clean, graphic mark.

The mark itself–the symbol for fire and water, the elements of creation–mirrors the directive we got “to get weird” with things.

And since a bold brand with a bold name begs for a bold palette, and we were drawn to a smoky, matte black paired with a molten, metallic gold. These elements were carried out in the accompanying letterpressed business cards and merchandise. That horizon line sure is looking shiny and bright for Dauntless.


You’ve got an idea for a project and/or you want to collaborate with us. We want to hear what you’ve got to say. Don’t be shy.

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