Zimmer Design

Client: Ederle
Project: Ederle Responsive eCommerce Website
Description: Responsive eCommerce Website for Ederle Accessories and Home Goods in The UK
Link: ederle.co.uk

It’s not everyday you meet a client whose taste is so refined, so elegant, so effortlessly beautiful that you want to plotz from excitement. Ederle is this client–an online retailer of handmade jewelry, accessories and artisanal home wares, and an all­ around tastemaker of zen-­like minimalism.

In other words, Ederle speaks our language. It wasn’t a question of should we work with them, but of how quickly can we kick this project off?

Ederle needed an easy to use e­commerce site in line with its streamlined aesthetic and less is more philosophy, so we customized a Big Cartel template from top to bottom. We focused on featuring the stunning photography by creating a grid of oversized product photos, which allowed the user to have a more tactile shopping experience. Then we layered in spare typography along with an understated color palette to complete the look. The result is highly functional without forsaking form. Mies would approve.


You’ve got an idea for a project and/or you want to collaborate with us. We want to hear what you’ve got to say. Don’t be shy.

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