Client: Indigo Agriculture Branding
Project: Branding and Identity Design
Description: Branding, collateral and brand guidelines for Indigo Agriculture
It’s not every day the opportunity to design for a startup biotech company (whose sights are squarely focused on changing the landscape of big agriculture) crosses one’s path. When One Design Company approached us to collaborate on creating the branding, identity system and brand rollout for Indigo Agriculture, we were hooked from the moment they explained Indigo’s radical vision. A company which carefully considers the Earth’s natural biomes, they’ve developed a revolutionary protocol to sustainably grow and harvest crops. Indigo’s messaging, therefore, was to position them in a manner that highlighted the company’s commitment to caring for the planet while still paying respect to the science and industry behind the brand.
The logo was designed with an approachability in mind, but one that steered clear of the overtly treehugger tone that many environmentally conscientious brands employ.
For the logo, we customized letterforms that straddled the line between earthiness and tech and chose colors that stood out in the landscape of agricultural brands with their unexpected, vibrant hues. Rolling out the identity across Indigo’s stationary, merchandise and other various environments, it felt like a natural next step to play into the bold aesthetic with large-scale design elements and vast, saturated areas of color. The result is a thoughtfully branded system of which we were proud to be a part.
AIGA Louisville, The SHOW award winner 2016
*Creative Direction: One Design Company
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