Client: RE: Chiropractic + Wellness
Project: Branding and Website
Description: Branding, copywriting and responsive website design for RE: Chiropractic + Wellness in Chicago Illinois
Re: Chiropractic is about whole health from top to bottom, inside and out. They put equal emphasis on their unique client service approach. Patrons are welcomed in like family, treated to smoothies and teas and wellness information. Even pets are included and brandished with treats. The owner, Sarah, volunteers chiropractic services to the local roller derby league when she’s not busy taking care of everybody.
This is a hamlet in the heart of Chicago’s Andersonville neighborhood, where people of all colors and creeds are appreciated as part of the fabric of the community. It’s a special place and Re: is a special business.
We wanted the brand to reflect this forward, inspiring philosophy. It needed a clean, grounded look that was approachable, friendly and cool, just like its founder. Starting with the brand development and family of logos and carried through to the identity system, the modern vibe of this company was highlighted by clean design–think sans serif fonts, subdued color palette–and bouncy copy writing. When it came to hiring the right photographer for the website, we looked for someone who embraced a candid style to focus on the humanity of the models (actual clients and co-practitioners of Sarah’s) to bring a wellspring of warmth to the images and Jill DeVries nailed it. We like to think the mind, body, spirit connection is firing on all cylinders over at Re:. Welcome to the future of healthcare and a true Andersonville original.
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