So what you see on the outside is almost as important as what you get on the inside – almost.

As the cornerstone of their brand, the 12-ouncer gets a lot of public face time. The label is seen on store shelves, in restaurants and bars and on the six pack prominently displayed in your fridge. So what you see on the outside is almost as important as what you get on the inside – almost.

Each label presents us with the opportunity to create another showstopper for the public to enjoy, so we created, with the help of some seriously talented illustrators and artists, a series of epic battle scenes using vivid color palettes and metallic substrates. All told, we redesigned the existing labels, case cartons and six-packs for heavyweights Alpha King, Robert the Bruce and Gumballhead. We also created new designs for the likes of Space Station Middle Finger, Yum Yum and Midwest favorite, Zombie Dust.

Award for Barrel-aged Dark Lord Bottles Packaging:
AIGA Louisville, Packaging, Winner 2018
PRINT magazine, PRINT Regional Design Annual 2017

Award for LazerSnake Packaging:
AIGA Louisville, The SHOW Award Winner 2017

She said she knew she was able to fly because when she came down she always had dust on her fingers from touching the light bulbs.
J.D. Salinger, Franny and Zooey
CANVAS metaballs