Packaging Design
Aquavit, the traditional Scandinavian spirit, tends to conjure images of faraway Nordic lands filled with towering pines and majestic fjords. Which is why it made (im)perfect sense to us to outfit the Büsthedd label with the standard 3 Floyds oddities and strange bedfellows. Why be normal?
With a stylistic nod to classic aquavit labels, Büsthedd’s typography references both the Romanticism and folk traditions of a Scandinavia from centuries past, as well as the clean lines of the 20th Century type so frequently present in design today. While a crimson and twisted spider’s web inhabits the interior back label, the caraway, and herbal infusions in this aquavit color the liquid a soft green hue–a fitting tint for a spirit with a beguiling beast on its label.
2019 MicroLiquor Spirit Awards, Bronze Medal Package Design, Büsthedd Aquavit.