Staring at this bottle is an enjoyably mind-bending mashup of textures and eras.

Brazilian artist Cezar Berje’s ghoulish creatures adorn each corner of the die-cut labels in all their unexpectedly rosy-hued glory, and a cherry-red foil in a heavy woodblock style marks the rum’s name. Staring at this bottle is an enjoyably mind-bending mashup of textures and eras, and it’s this juxtaposition of the old-world with the decidedly curious that makes for a characteristic 3 Floyds experience.

2019 MicroLiquor Spirit Awards, Silver Medal Package Design, Blanq Reavers.

You know, when people look at a tree, they look at the leaves; they don't look at the spaces between the leaves. They're focused on the tree. I think there's an awareness of spaces or it wouldn't look like a tree to them.
Keith Jarrett
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