3 Floyds Distilling Rum
Packaging Design
A melting two-headed monster peers out from the front label of 3 Floyds Distilling’s new Blanq Reavers rum while a squint of the eye reveals a bat-winged skull balancing a lit candle on its head on the inside of the back label. Perhaps not what one would typically expect to find associated with a spirit, but nevertheless, both fantastical creations are entirely at home on a 3 Floyds beverage.
Staring at this bottle is an enjoyably mind-bending mashup of textures and eras.
Brazilian artist Cezar Berje’s ghoulish creatures adorn each corner of the die-cut labels in all their unexpectedly rosy-hued glory, and a cherry-red foil in a heavy woodblock style marks the rum’s name. Staring at this bottle is an enjoyably mind-bending mashup of textures and eras, and it’s this juxtaposition of the old-world with the decidedly curious that makes for a characteristic 3 Floyds experience.
2019 MicroLiquor Spirit Awards, Silver Medal Package Design, Blanq Reavers.
