Ever the visionary company, Dark Matter framed up the rebrand to Zmmr with a dual purpose: to captivate new customers with unstoppably beguiling visuals, and to retain their existing, loyal customers who had come to know and cherish their favorite coffee bean packaging. The cherry on the top–to make these designs a category disruptor.

We developed rich stories behind each of the four blends complete with complex, layered visual references, out-there symbolism, and detailed color palettes.

Staying true to Dark Matter’s playful, unconventional spirit was another mandatory. So for this project, we did a deep dive into research. We developed rich stories behind each of the four blends complete with complex, layered visual references, out-there symbolism, and detailed color palettes. After identifying all these elements, we worked closely with artist Raul Urias to craft the intricate illustrations shown on the final bags. Every design element on the package ties back into the overarching portfolio story, that of a New Worlds Fair–a fantastical vision of the future of coffee and possibly, dare we say, the planet.

The Type Directors Club, Winner 2020.
AIGA Louisville 2020.
Dark Matter Coffee Core Brand Redesign, Mindsparklemag.com, April 2, 2021.
Dark Matter Coffee’s Core Brand Redesign With The Help Of Zmmr, Printmag.com, April 21, 2021.
Zmmr’s full-bodied rebrand that’s out of this world, Pentawards, May 3, 2021.

 

Every design element on the package ties back into the overarching portfolio story, that of a New Worlds Fair–a fantastical vision of the future of coffee and possibly, dare we say, the planet.

I’m interested in trying to do things that I feel like I have no business doing. Because that was part of what we did as a band. We weren’t afraid to try shit.
Michael Diamond
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