With the museum wanting to modernize the look and feel of their environmental and exhibit signage, Zmmr conceptualized a system that would provide KMAC the flexibility and typographic versatility required to stretch across a broad spectrum of shows and age gracefully.
KMAC’s refresh coincided with their first-ever four-artist vernissage event. This enabled the signage system to be explored to maximum potential representing a collection of artists with diverse mediums, subjects, and themes. The window signage installation featured an assemblage of oversized, condensed, italicized, and thick-to-thin typefaces in bright white, encouraging passers-by to engage their curiosity.
The same type system was extended to the interior environmental signage and the print collateral pieces, including the exhibition catalog and mailers. A lasting and approachably avant-garde system was developed to reflect the museum’s new era where it will continue to connect visitors to contemporary art that challenges and questions the definition of craft.