Environmental Design, Print Collateral, Exhibition Signage
The Louisville contemporary arts institution, KMAC, inhabits a historic building in the heart of the city’s Museum Row. A glorious succession of floor-to-ceiling windows fronts the structure’s streetscape facade providing ample real estate to announce and showcase graphics for current exhibitions.
With the museum wanting to modernize the look and feel of their environmental and exhibit signage, Zmmr conceptualized a system that would provide KMAC the flexibility and typographic versatility required to stretch across a broad spectrum of shows and age gracefully.
KMAC’s refresh coincided with their first-ever four-artist vernissage event. This enabled the signage system to be explored to maximum potential representing a collection of artists with diverse mediums, subjects, and themes. The window signage installation featured an assemblage of oversized, condensed, italicized, and thick-to-thin typefaces in bright white, encouraging passers-by to engage their curiosity.
The same type system was extended to the interior environmental signage and the print collateral pieces, including the exhibition catalog and mailers. A lasting and approachably avant-garde system was developed to reflect the museum’s new era where it will continue to connect visitors to contemporary art that challenges and questions the definition of craft.