It was originally published online by the Prindle Institute for Ethics out of DePauw University in a time when the print industry was folding into the digital realm. But the Prindle Post is different, and it only made sense for these thoughtful editors and writers to take their work to the presses.
From the beginning of this project, we were given free reign to create a concept vessel, cover and interior page designs. It was an overwhelmingly refreshing opportunity that we grabbed by the horns and ran with. We wanted this piece to be smart, simple and beautiful, starting with the spot gloss X and check mark on the cover, inside folds and back cover, which represent the idea of ethics and choice.