3 Floyds Brewing Brand and Packaging Development. Comprehensive branding and packaging system for the original anti-brand of craft beer.

Client: 3 Floyds Brewing Company. Work: Brand Identity including Logos, Visual System, Illustration, Packaging, Merchandise, Art & Creative Direction. Credits: Design Direction—Jessica Zimmer, Creative Direction—Jim Zimmer, Design—Jim Zimmer, Carol de Lucca, Product Photography—Richard Gary, Illustration—Rob Syers, Conor Nolan, Hugo Silva, Alexis Ziritt, Chris Skinner, Phineas X. Jones, On-Site Photography—Jim Zimmer.

Your weird nephew’s refrigerator art, Heavy Metal 2000, Alien (the movie)

As you enter the grounds of the light industrial park, just off I-94 in Muenster, Indiana, your path is littered with empty bottles of some of the world's greatest beers like so many palm leaves under the feet of Christ as he entered Jerusalem on a donkey. King Henry, Bourbon County Coffee Stout, Firestone Walker Wookey Jack, Kentucky Bourbon Stout, Black Butte, Pliny the Elder, even Dark Lords from years past all line up like a macabre trophy case where only the dark spirits themselves can be considered winners. And each bottle is a symbol of something special, a moment of sharing and connection between the people that partook in its greatness. This might have been close friends, a couple, or complete strangers that came together because someone extended a hand and offered a pour. Many of these bottles have been aging in cellars and bedroom closets for years, representing some of the greatest scores a beer geek may have found in his or her lifetime. But at Dark Lord Day, none of these are too precious to share. And none of them are mourned. 

(Excerpt from Good Beer Hunting)

©Zimmer-Design, Incorporated, 2024.
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