3 Floyds Distilling Brand and Packaging Development. Comprehensive branding and packaging system for the Midwest’s Not Normal Distillery.

Client: 3 Floyds Distilling Company. Work: Brand Identity including Logos, Visual System, Illustration, Packaging, Merchandise, Art & Creative Direction. Credits: Design Direction—Jessica Zimmer, Creative Direction—Jim Zimmer, Design—Jim Zimmer, Carol de Lucca, Nathan Weaver, Product Photography—Richard Gary, Illustration—Cezar Berje, Conor Nolan, Izabella Dawid Wolf.

Palmistry, Dutch folk tales, Japanese monster movies

“I’m a huge whiskey drinker and that’s where it started, then the other spirits developed out of necessity because everything is resting, all of this whiskey is resting right, so we’ve got to get some money in somehow,” Abby says matter-of-factly. “Initially and ideally I would love to be a whiskey distillery, you know I want to be known for our whiskeys obviously, but it’s just kind of a happy accident with the other spirits too.”

(Excerpt from American Whiskey Magazine)

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