Arami Brand and Packaging Development. Creation of a branding and packaging system rooted in tradition with a nod to modernity and experimention.




Clients: Arami Sushi, Fujimura Hospitality. Work: Brand Identity including Logos, Storytelling, Visual System, Custom Typography, Packaging, Art & Creative Direction. Credits: Design Direction—Jessica Zimmer, Creative Direction—Jim Zimmer, Design—Jim Zimmer, Product Photography—Richard Gary, Caligraphy—Michael Chou.






References: 
Stoneware sake vessels, Flatness is God, Hand-painted signage


"Come to this bamboo-clad izakaya, with its comfortable sushi bar and soaring skylights, for impressively rendered small plates and specialty cocktails featuring Japanese spirits. The nigiri selection might showcase New Zealand King salmon topped with pickled wasabi root." 

(Michelin Guide 2018)


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