FTF/FTA Development. Complete rebrand of a nonprofit federation focused on creating space and providing resources for existing fair trade vendors and startups alike.

Clients: Fair Trade Federation and Fair Trade Alliance. Work: Brand Identity including Logos, Visual System, Identity System, Illustration, Print Collateral, Digital Assets & Content, Art & Creative Direction, Copywriting, Messaging. Credits: Design Direction—Jessica Zimmer, Creative Direction—Jessica Zimmer, Design—Carol de Lucca, Jessica Zimmer, Jim Zimmer.

Anti-Greenwashing, Botantical Dye Colors, Traditional Weaving

The FTF is creating a future-thinking, ethical business community that will help forge the new path for an evolving, sustainable commerce journey. Our members work towards a world where responsible business is the norm and not the exception.

(Excerpt from FTF/FTA Brand Guidelines)

©Zimmer-Design, Incorporated, 2024.
Anti-jargon™ and Multicosmic®

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