Client: Fair Trade Federation and Fair Trade Alliance. Work: Brand Identity including Logos, Visual System, Identity System, Illustration, Print Collateral, Digital Assets & Content, Art & Creative Direction, Copywriting, Messaging. Credits: Design Direction—Jessica Zimmer, Creative Direction—Jessica Zimmer, Design—Carol de Lucca, Jessica Zimmer, Jim Zimmer.
The FTF is creating a future-thinking, ethical business community that will help forge the new path for an evolving, sustainable commerce journey. Our members work towards a world where responsible business is the norm and not the exception.
(Excerpt from FTF/FTA Brand Guidelines)