Client: 3 Floyds Brewing Company. Work: Brand Identity including Logos, Visual System, Illustration, Packaging, Merchandise, Art & Creative Direction. Credits: Design Direction—Jessica Zimmer, Creative Direction—Jim Zimmer, Design—Jim Zimmer, Carol de Lucca, Product Photography—Richard Gary, Illustration—Rob Syers, Conor Nolan, Hugo Silva, Alexis Ziritt, Chris Skinner, Phineas X. Jones, On-Site Photography—Jim Zimmer.
“As you enter the grounds of the light industrial park, just off I-94 in Muenster, Indiana, your path is littered with empty bottles of some of the world's greatest beers like so many palm leaves under the feet of Christ as he entered Jerusalem on a donkey. King Henry, Bourbon County Coffee Stout, Firestone Walker Wookey Jack, Kentucky Bourbon Stout, Black Butte, Pliny the Elder, even Dark Lords from years past all line up like a macabre trophy case where only the dark spirits themselves can be considered winners. And each bottle is a symbol of something special, a moment of sharing and connection between the people that partook in its greatness. This might have been close friends, a couple, or complete strangers that came together because someone extended a hand and offered a pour. Many of these bottles have been aging in cellars and bedroom closets for years, representing some of the greatest scores a beer geek may have found in his or her lifetime. But at Dark Lord Day, none of these are too precious to share. And none of them are mourned. ”
(Excerpt from Good Beer Hunting)