Hill Hall Hotel Brand Development. Naming and creation of a comprehensive brand for Fayetteville, West Virginia’s first boutique hotel.
Client: Mountain Shore Properties. Work: Brand Identity including Logos, Storytelling, Visual System, Naming, Custom Typography, Wayfinding, Web Design, Merchandise, Photo Creative Direction, Digital Design, Print Collateral, Art & Creative Direction, Copywriting, Experiential Design, Signage. Credits: Design Direction—Jessica Zimmer, Creative Direction—Jim Zimmer, Design—Jim Zimmer, Jessica Zimmer. Photography—David Robert Elliott, Braiden Maddox, Interior Design—Mae Pate, Illustrations—Mitch Wiesen, Web Development—Paper Tiger.
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References:
Stephen Shore, Vintage Library Ephemera, Phys Ed Uniforms
“[This hotel is] for the people that want to go rock climbing, whitewater rafting, but then want to come home and have an amazing sleep in this beautifully appointed room and [dine on] meatloaf, homemade Chex Mix, and a drink,” Stephen Wendell tells Travel + Leisure, adding that he hopes Hill Hall, which is part of Marriott’s Design Hotels portfolio, will introduce more people to the 19th-century town. “This [hotel] is an ambassador not only to the town of Fayetteville but to the national park, to West Virginia,” he adds.
(Excerpt from Travel + Leisure article)
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