Client: Prindle Institute of Ethics, DePauw University. Work: Design, Print Collateral, Art & Creative Direction. Credits: Design Direction—Jessica Zimmer, Creative Direction—Jim Zimmer, Design—Jessica Zimmer, Carol de Lucca, Printing—HardingPoorman Indianapolis, Product Photography—Richard Gary, On-Site Photography—Jim Zimmer.
“Our goal is to explore all the moral matter that gets left unsaid. While a great deal of attention is paid to improving the ability to distinguish genuine information from fake news, we believe that more intention should be directed at developing our ability to decipher the signs and signals being deployed. At the very bottom of our political, cultural, and societal disagreements lies a fundamental question about how to prioritize competing moral values. Improving our social literacy, then, requires a sustained investigation into the foundation of these intuitions and convictions, and this is labor that cannot be accomplished simply through continued exposure to the news. Instead, it demands that we develop the ethical tools that might guide us to the moral heart of the matter and reveal effective strategies for making sense of it all.”
(Excerpt from Prindle Post Journal)