Sound Agriculture Brand and Identity Development. Creation of a branding and packaging system for agriculture technology start-up focused on microbiome-based crop stress management.




Client: Sound Agriculture. Work: Brand Identity including Logos, Visual System, Naming, Art & Creative Direction. Credits: Design Direction—Jessica Zimmer, Creative Direction—Jim Zimmer, Design—Carol de Lucca, Jim Zimmer.






References: 
Crop patterns, Mid-century barn quilts, Workwear



Improving the Nature of Agriculture—We re-imagine crop architecture at the molecular level. Our designs build more efficient plants from the roots up, enabling higher yields when the weather is good and yield protection when crops are stressed. We are proving that crops can do more with less.  

(Excerpt from Sound Brand Guidelines)


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