Using the ancient study of palmistry as our thematic starting point, we explored the imagery of mythologies and legends spanning from the Greeks to the Celtic and beyond. That led us to commission London-based tattoo artist Izabella Dawid Wolf to create drawings in her Hieronymus Bosch-inspired, singularly beautiful flash art.

Using the ancient study of palmistry as our thematic starting point, we explored the imagery of mythologies and legends spanning from the Greeks to the Celtic and beyond.

It’s easy to miss the dark undertones of the illustrations at first glance, but further study reveals the quirky oddness of the subjects which wholly suits the established identity of the 3 Floyds brand. Metallic foil stamps highlight areas of typography on the die-cut front and back labels and tax seals.

2019 MicroLiquor Spirit Awards, Gold Medal Package Design, Oude Boatface
2019 MicroLiquor Spirit Awards, Gold Medal Package Design, Wight Witch

White space is to be regarded as an active element, not a passive background.
Jan Tschichold
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