In keeping with the 3 Floyd’s “it’s not normal” spirit, we set out to design 3 Floyds Distilling’s new-to-market Oude Boatface and Wight Witch gin labels in as compelling and unusual way as possible.
Using the ancient study of palmistry as our thematic starting point, we explored the imagery of mythologies and legends spanning from the Greeks to the Celtic and beyond. That led us to commission London-based tattoo artist Izabella Dawid Wolf to create drawings in her Hieronymus Bosch-inspired, singularly beautiful flash art.
It’s easy to miss the dark undertones of the illustrations at first glance, but further study reveals the quirky oddness of the subjects which wholly suits the established identity of the 3 Floyds brand. Metallic foil stamps highlight areas of typography on the die-cut front and back labels and tax seals.
Graphis Packaging 10, Silver.
2019 MicroLiquor Spirit Awards, Gold Medal Package Design, Oude Boatface.
2019 MicroLiquor Spirit Awards, Gold Medal Package Design, Wight VVitch.