The illustrator, Rob Syers, placed Gumballhead the Cat in a variety of memorable environments: Gumballhead as Cosmonaut, Gumballhead fighting aliens, Gumballhead as Roman Warrior, you get the idea. This is quintessential Three Floyds mayhem, and we are here for it. A torrent of saturated colors in the brightest yellows, blues, reds, and pinks collide with hand-drawn letterforms and a raw, magnetic illustration style.

The result is a packaging solution that assaults the eyeballs in the best way possible, commands longevity, and tumbles headfirst into the possibility of a raucous good time.

This is quintessential Three Floyds mayhem, and we are here for it.

The result is a packaging solution that assaults the eyeballs in the best way possible, commands longevity, and tumbles headfirst into the possibility of a raucous good time.

You know, when people look at a tree, they look at the leaves; they don't look at the spaces between the leaves. They're focused on the tree. I think there's an awareness of spaces or it wouldn't look like a tree to them.
Keith Jarrett
CANVAS metaballs