For the white lightning, a transparent bottle of floating, onyx voltage bolts, and electrified tigers.

To play off the rounded shoulders of the bottle’s profile, curves were brought into the die-cut front and back labels and were further emphasized with arced typography. The rest of the whiskeys’ elements command their spaces without hesitation, as any self-respecting, heavy-metal whiskey would.

Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.
Jan Tschichold
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