For the white lightning, a transparent bottle of floating, onyx voltage bolts, and electrified tigers.

To play off the rounded shoulders of the bottle’s profile, curves were brought into the die-cut front and back labels and were further emphasized with arced typography. The rest of the whiskeys’ elements command their spaces without hesitation, as any self-respecting, heavy-metal whiskey would.

She said she knew she was able to fly because when she came down she always had dust on her fingers from touching the light bulbs.
J.D. Salinger, Franny and Zooey
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