3 Floyds Distilling Whiskeys
Packaging Design
If ferociously snarling mammals on your whiskey labels don’t deter but rather beckon, perhaps you’ve already been introduced to 3 Floyds Distilling’s Divine Rite. For the barrel-aged variety, a lunar-lupine theme of metallic copper wolves emerging from a coal-black background. For the white lightning, a transparent bottle of floating, onyx voltage bolts, and electrified tigers. Artist Conor Nolan’s illustrations both terrify and delight.
For the white lightning, a transparent bottle of floating, onyx voltage bolts, and electrified tigers.
To play off the rounded shoulders of the bottle’s profile, curves were brought into the die-cut front and back labels and were further emphasized with arced typography. The rest of the whiskeys’ elements command their spaces without hesitation, as any self-respecting, heavy-metal whiskey would.
