Established primarily for the Louisville and Lexington markets of artisans, restaurateurs, makers, retail establishments and the like, the Original Makers Club directive was to design covers for their annual books, which feature said makers. Knowing the books are distributed in high-end hotels and seen by travelers from all over the globe, we thought it would be resourceful to appeal to larger neighboring markets, such as Nashville.

From the beginning, we knew we wanted to shake things up a bit and steer the design (and the audience) towards a more avant-garde style, which became an invitation for them to walk the edge with us. By selecting an unexpected paper stock and employing the printing techniques of foil stamping and blind embossing, the experiential nature of the design was further enhanced. To end things on a playful note, we mirrored the type from the front cover onto the back cover, giving the audience an opportunity to change their perspective a little.

HOW International Design Awards, Covers, Merit Winner 2018
AIGA Louisville, The SHOW Award Winner 2017

To end things on a playful note, we mirrored the type from the front cover onto the back cover, giving the audience an opportunity to change their perspective a little.

White space is to be regarded as an active element, not a passive background.
Jan Tschichold
CANVAS metaballs